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Crucial Brand Assets Market Study The process of collecting data on factors that influence a market. Market Edge A factor or situation that gives a firm in a stronger or better market standing. Vision & Brand A brand goal is a statement that shows a image of the future your brand. It’s a bold aim that you might not reach but makes a mark about your passions as firm. Primary Brand Assets A central brand idea is basic idea that underpins the core of your firm. It is all of your values, your core and your values that drive all you do. Web Presence An online presence is all being of a person or firm that may be located by web lookup.