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11
12
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15
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Craft a compelling overview of how your firm does.
17
Size the Market
Revenue or Income Model
Step A
ISSUE
Competitor Edges
2023
Solution A
List 2-4 issues you firm notices and aims to fix.
Show how your firm plans to earn.
Explain how you plan to address the issues you listed earlier.
Use two methods to size the market - top-down or bottom up. Some sizing jargons are TAM, SAM, SOM.
Step B
Advantage A
2023
Solution B
Use a graph, timeline, or chart, show your product's viability or service and explain how your firm will operate, earn, and hit targets.
16
Target Market
Map your competitive edges using a quadrant for quick scans.
Label Recall Firm
Explain how you plan to address the issues you listed earlier.
Problem A
Advantage B
2.4 Billion
Offer a bold summary of the issue; explain briefly.
Who are the clients you intend to serve?
Step C
Total Available Market (TAM)
How is the field distinct and why you stand out.
Solution C
2023
Explain how you plan to address the issues you listed earlier.
Contact Us
If you have many revenue streams, highlight one main channel, like subscriptions, ads, fees.
Problem B
Advantage C
Target Market A
Origin of Item or Service
Offer a bold summary of the issue; explain briefly.
14
Item or Service
61M
What are their traits and buyer personas?
What can you outdo rivals at competition? How will you sur- pass them?
321-654-0987 hi@labreco.io www.labreco.io
Serviceable Available Market (SAM)
The Ideal
A brief timeline of how your offering originated is a useful way to show your origin story. Which pains or ideas sparked it?
Target Market B
Problem C
Advantage D
12.2M
Introduce your firm's offering as the best fix for these issues.
Mention key metrics too, like CLV and CAC Acq. cost.
Picture those who will seek help from you.
Serviceable Owned Market (SOM)
A firm with robust market advantages tend to persist over time.
List 2-4 ways your firm plans to fix them.
Offer a bold summary of the issue; explain briefly.
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