The BISU Visual Identity, or BISU Visual Identity System (VIS) is a set of coherent graphic styles that underlines the visual recognisability of Beijing International Studies University (BISU), providing clarity for the University's graphic identity. The system was developed by the University Relations and was officially launched on 30 December 2003. BISU Silver is described as a light grey and is used accompanied with BISU Maroon as the official color of Beijing International Studies University. The hexadecimal value of BISU Silver is DCDDDE. It is a CMYK color.